As the Founding Product Designer, I was responsible for leading design at Addition Wealth–everything from building web applications to crafting marketing campaigns. I established the core foundation for our design organization through clear documentation, effective design practices, and scalable user experiences.

During my time, I was the sole designer that established Addition Wealth's user experience and interface design, brand identity and design systems to enable ongoing engagement with client companies. I worked closely with our engineering team and business team, and acted as the liaison to help balance our business goals with our user’s needs.

As part of working at an early-stage startup, I've taken on several roles on top of product design. More notably, I took on user research to understand employee pain points, and product management to outline the product roadmap and oversee quality assurance to ensure a smooth launch for feature releases.