Upperstudy

Establishing design foundations for early-stage startups

Role

Product Design Apprentice

Time

Jun 2021 – Feb 2022

Context

Upperstudy is design apprenticeship led by Adam Michaela and Josh Puckett, former Design Director of Airbnb and Principal Designer of Wealthfront, that partners designers with early-stage startups to help define and build their products. I worked closely with founders and their interdisciplinary teams to establish a creative direction and design innovative digital solutions.

Role

As a Product Design Apprentice, I collaborated with my design lead to craft user experiences and interfaces for clients seeking to improve their product design. My role was mainly execution, using a clear end-to-end design process as guidance. With each project, I was responsible for scoping design specifications and delivering key assets including user flows, wireframes, high-fidelity mockups and prototypes.




Working at design agency gave me the opportunity to partner with a diverse range of companies: creating marketing pages, e-commerce platforms, and mobile applications. I contributed to a 60% reduction in time-to-market average, where time is critical for startups seeking product market fit.






As part of my role, I actively participated in peer forums to share design feedback with fellow apprentices. I worked independently to conduct research, iterate on designs, and test solutions with users to ensure the best possible outcomes.


Notable partner companies include: Remix, Made Renovation, Texino, BestPracticer, Vanta, PumpkinPie, and Addition Wealth. I was eventually hired full-time by Addition Wealth as their Founding Product Designer in March 2022.

Selected Works

copyright @ tim pham 2024

copyright @ tim pham 2024